The Swedish lager Liten Ljus Lager (Little Light Lager) gets the treatment from Amore in this package design and identity development. This has been around on a bunch of packaging sites but I really enjoy the type and color so I wanted to post.
Seeing this more simplistic beer design made me look a little deeper into the beer package design market you can say. At first glance, this beer says sparkling spritzer of some european form or another to me personally, nothing close to my regular intake of cheap wash here in the states. But, I like that. It's like a breath of fresh air with a cold 5.2% down the hatch. When it's all said and done I will be skipping the "on special" isle if I see this in the cooler.
Cheers.
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